Marketing Portfolio
Featured Case Studies and Success Stories
Dr. Ronald L. Jackson Event Series, September 2024
Student takeaway flyers, 4x4
Challenge
Create and execute a cohesive marketing strategy for a three-part event series targeting distinct audience segments while maintaining consistent messaging and brand identity.
Solution
Developed targeted marketing campaigns for each event's unique audience
Created accessible promotional materials across digital and print channels
Implemented segmented email marketing strategy
Coordinated with campus partners to amplify reach
Managed registration and attendance tracking systems
Results
"High-Impact Strategies" workshop: 67% capacity (100 employees)
"Path to Graduate School": 40% capacity with focused small-group engagement
"Talking Across Divides": 66% venue capacity with exceptional student turnout (361 students)
Successfully engaged diverse audiences across campus and community
Raised $14,950 in funding through targeted campaign efforts
Sense of Belonging Speaker Series, April 2022
Challenge
Create an engaging marketing campaign for a multi-event speaker series that would attract diverse audiences and foster meaningful dialogue across the university community.
Solution
Developed comprehensive marketing strategy across digital and traditional channels
Created accessible marketing materials following universal design principles
Coordinated with stakeholders to leverage existing networks and resources
Results
Achieved strong virtual attendance: 97 participants for Chief Diversity Officers panel and 24 for Culturally Responsive Mentoring panel
Drew 50+ participants to hybrid workshop (40 in-person, 10+ virtual)
Successfully managed simultaneous in-person and virtual engagement
Established replicable marketing framework for future hybrid event
Copper Planted Seeds Artist Talk, September 2021
Challenge
Promote an artist talk featuring Black American artists Ashanté Kindle and Khari Turner while building meaningful community engagement and dialogue around their work.
Solution
Crafted narrative-driven social media campaign
Developed compelling visual content featuring artists' work
Created accessible event materials and promotional content
Coordinated with campus arts organizations and community partners
Implemented targeted outreach to arts and cultural groups
Results
Achieved high social media engagement rate
Generated significant campus-wide discussion
Strengthened relationships with local arts community
Created template for future artist talk promotions
Enhanced department's reputation for cultural programming